The region's largest industry event for signage, graphics, digital, print and imaging solutions will be returning for its third edition. Saudi Signage & Labelling Expo, co-located with Saudi Paper & Packaging Expo, will once again bring industry professionals under one roof at Riyadh International Convention & Exhibition Center (RICEC), Riyadh from 20 - 22 April 2026.
Following a strong 2025 edition, Saudi Signage & Labelling Expo 2026 is set to welcome over 14,000 industry professionals. Visitors will have the opportunity to explore the latest technologies, products and solutions, connect with leading suppliers, and gain insights that support upcoming projects and purchasing decisions.
Be part of the region’s most dynamic marketplace for signage, print and packaging. Discover innovations, network with the industry, and source solutions that move your business forward.
Saudi Arabia's booming retail, leisure, commercial, healthcare and tourism sectors, alongside technological advancements, have fueled the growth of the signage industry. With continued government investments in infrastructure, demand for signage is at an all-time high.
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Explore over 170+ exhibitors featuring 2,500+ innovations from 15+ countries, showcasing signage and labelling solutions from print technologies and materials to finishing and visual applications.
Establish valuable connections with international leaders, government authorities and industry peers while gaining insights into the latest trends and sharing industry knowledge.
Join interactive activities and dynamic discussions that offer valuable insights, practical takeaways and strategies to enhance the success of your project.
See products in action and discover real-time solutions tailored to your project demands, with the chance to ask questions, compare options with experts on the show floor.
Strategically placed together for maximum benefit. By bringing signage, labelling, print, paper and packaging under one roof, the event unlocks cross-industry business opportunities, helping companies tap into complementing markets and discover new revenue streams. Gain access to a wider audience, from brand owners and creative agencies to packaging buyers and procurement leaders.
Saudi Signage & Labelling Expo is not just a trade show. It's an immersive experience designed to attract buyers looking to attend dynamic workshops, hear engaging product pitches, and network with the whole industry
Set to be a visitor magnet - offering an interactive, engaging experience, where visitors race against the clock to label as many products as possible before time runs out.
With a competitive format and live commentary, this feature creates more opportunities for exhibitors to connect with potential buyers and start meaningful conversations.
The live car wrapping zone puts innovation on display - quite literally. The latest films, tools and techniques are used in real time for visitors to experience product performance and application quality, creating opportunities for exhibitors to demonstrate expertise, showcase product benefits and draw the attention of potential buyers on the show floor.
Get ready to be drawn in - the live car wrapping zone is one of the most exciting features on the show floor.
Set to be a visitor magnet - offering an interactive, engaging experience, where visitors race against the clock to label as many products as possible before time runs out.
With a competitive format and live commentary, this feature creates more opportunities for exhibitors to connect with potential buyers and start meaningful conversations.
The live car wrapping zone puts innovation on display - quite literally. The latest films, tools and techniques are used in real time for visitors to experience product performance and application quality, creating opportunities for exhibitors to demonstrate expertise, showcase product benefits and draw the attention of potential buyers on the show floor.
Get ready to be drawn in - the live car wrapping zone is one of the most exciting features on the show floor.
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