20 - 22 May 2025 | 3PM - 9PM Daily

Riyadh International Convention & Exhibition Center (RICEC)

14,000+

visitors

2,500+

products

150+

exhibitors

15+

exhibiting countries

Stand out where the signage and labelling world connects.

The region's largest industry event for signage, graphics, digital, print and imaging solutions will be returning for its third edition. Saudi Signage & Labelling Expo, co-located with Saudi Paper & Packaging Expo, will once bring industry professionals under one roof at Riyadh International Convention & Exhibition Center (RICEC), Riyadh in 2026.

Following its success in 2025, which saw an average 281% increase in rebooked stand spaces, the next edition is expected to draw over 14,000 industry professionals, each with an average purchasing power of around USD 400,000. These events give you the perfect opportunity to elevate your brand and increase your sales.

Spaces are selling out fast. Don’t miss your chance to connect with key decision-makers in one of the region’s most dynamic industries. Engage directly, build relationships and turn conversations into business.

Highlights from Saudi Signage & Labelling Expo 2025

Bringing together top-tier brands from 15+ countries

Attracting the right audience to maximize your ROI

  • Advertising and marketing agencies
  • Banner and billboard companies
  • Cosmetics and personal care brands
  • E-commerce companies
  • Education bodies
  • Entertainment venues
  • Fabricators and contractors
  • Fashion and apparel companies
  • Food and beverage industry
  • Governments and municipalities
  • Hotels and restaurants
  • LED operators
  • Logistics and supply chain companies
  • Media and PR agencies
  • Pharmaceutical and healthcare companies
  • Public transportation
  • Publishing and printing bureaus
  • Real estate developers
  • Retailers and shopping malls
  • Graphic designers

Attended by industry’s best

Hear from our leading exhibitors

This year we have bought new and innovative products to the expo. I have been interacting with many decision makers and customers from this industry and learnt a lot through those engagements. 3 words to describe this event: Best learning experience.

Parikshit Jain , Director, Al Rish Al Khaleeji Trading Co.

With large number of visitors having attended the event last year, we doubled our booth size in 2025 to meet the growing demand. We were happy to be part of the expo, given Saudi Arabia’s 2030 vision for development across various industries and sectors. Having recently opened our office in Saudi, we had some great interactions with decision makers and business owners that were looking for signage solutions in the region.

Abdul Wahab Ahmed Al Marzouq, Managing Director, K Four Trading

Features to attract high value buyers

Saudi Signage & Labelling Expo is not just a trade show. It's an immersive experience designed to attract buyers looking to attend dynamic workshops, hear engaging product pitches, and network with the whole industry

Media coverage